Head to Head: Colin Gray and Joseph Nye on Soft and Hard Power
Colin S. Gray: From Hard Power and Soft Power: The Utility of Military Force as an Instrument of Policy in the 21st Century
….Unfortunately, although the concept of American soft power is true gold in theory, in practice it is not so valuable. Ironically, the empirical truth behind the attractive concept is just sufficient to mislead policymakers and grand strategists. Not
ZenPundit says: "One of the ironies here, is that the United States, through the private sector production of goods, services and intellectual property, has since WWII been overwhelming successful in exporting our “soft power” into foreign cultures to an extent seldom matched in history. However, the ability of the USG to capitalize on this latent-passive global acculturation through public diplomacy has ranged from minimal to excruciatingly counterproductive when our words, deeds and image are in serious disharmony."
Both articles are well-worth reading....